When do Non-financial Goals Benefit Stakeholders? Theorizing on Care and Power in Family Firms

Abstract Research studying the effects of non-financial goals on stakeholder relationships remains inconclusive, with scholars disagreeing which increase or decrease a firm’s proactive engagement (PSE). Instead examining act as forces for good evil, we shift focus recent discussions by emphasizing mechanisms that can explain positive and negative outcomes under umbrella one theoretical lens. We do so introducing an ethics care perspective. Specifically, first show four five most distinctive family owners jointly stipulate care-based morality, likely enhances PSE. However, subsequently argue goal, namely, wish to exert power influence, interacts other related morality lower Finally, how female directors temper these interactions. Our insights into additive interactive PSE contribute corporate social responsibility research, organizational goal literature, business studies work drawing in management studies.